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Why the IDF’s Social Media Antics Are Trashing Brand Israel
In 2006, Brand Israel was the pits. Voted the world’s worst brand according to the Anholt GfK Roper Nation Brands Index (NBI) study, Israel was not a place where the respondents in the survey would...
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The Power of Social Media for Nation Branding
It’s easy to forget what life was like before Facebook, Twitter et al exploded into existence and, for many of us, became an integral part of our everyday lives. For some, these social media tools are...
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Iceland: Democratic Petri Dish
photo credit: loranger via photopin cc It takes a brave and confident government to allow its citizens free rein on social media to discuss and debate the success, and failure, of policies. Many...
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Did Qatar’s Brand Management Concerns Spell Release for Dorje Gurung?
Dorje Gurung, from Nepal, a chemistry teacher at one of Qatar’s leading schools, Qatar Academy, arrived home in Kathmandu today after spending 10 days in a Doha jail following accusations of...
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To Shout or to Hashtag? Digital Challenges in Destination Branding
photo credit: chollingsworth3 via photopin cc When was the last time you visited a travel agent? Or when was the last time you selected your holiday destination after reading a travel catalogue? We...
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Sentimentalising Places
What if we could see at a glance what people worldwide were saying about our country or city? Say we wanted to boost Chinese inbound tourism. Imagine the benefits if we could tap into Chinese online...
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Swedish Rogues: Daring Nation Branding on Twitter
photo credit: mag3737 via photopin cc Last year Sweden’s official DMO, VisitSweden, teamed up with the Swedish Institute to launch a Twitter promotional campaign called Curators of Sweden. Branding...
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Semantria: Sentiment Analysis Tool
Recently I posted about sentiment analysis and shared some thoughts on the use of these tools in place branding and reputation management. I got a lot of interesting responses to the post, one in...
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Yeni Diplomasi: Digital Diplomacy Review 2013
For those of you interested in digital diplomacy (and you should be as it’s set to make some serious waves in 2014), check out Yeni Diplomasi‘s comprehensive Review of the best (and worst!) digital...
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Digital diplomacy review: MENA 2013
photo credit: robokow via photopin cc PlacesBrands has collaborated with Istanbul-based think tank Yeni Diplomasi to produce a review of 2013′s most notable achievements in digital diplomacy and...
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Why ‘slacktivism’ is not futile
photo credit: Michael Fleshman via photopin cc It has now been three weeks since 284 Nigerian schoolgirls were kidnapped by the militant Islamist group Boko Haram. On April 15, 276 girls were taken...
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Trashing Brand Israel
In 2006, Brand Israel was the pits. Voted the world’s worst brand according to the Anholt GfK Roper Nation Brands Index (NBI) study, Israel was not a place where the respondents in the survey would...
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5 ways to use ‘story power’ to connect people with your place
“Whoever tells the best story wins.” – John Quincy Adams photo credit: Steve Rotman via photopin cc by Rob Wolfe There’s a unstoppable and growing trend of collaboration between places and their...
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Solidarity in Sydney – #illridewithyou
photo credit: jasewong via photopin cc In this hyper-connected age Twitter has become the main harbinger of major global events. When news breaks it breaks on Twitter before any reporter or newswire...
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Building social communities around place brands
When ‘liking’ a place just isn’t enough By Daniel Reyes Every territorial marketing professional has been faced with the following dilemma at one point or another: How can I get my social media...
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The big picture: Talking nation brand with Foreign Policy
The Foreign Policy Group talk nation brand, digital diplomacy, and the importance of the big picture. Foreign Policy Magazine has a long pedigree. Since its founding in 1970 the magazine has become...
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